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Moomba – Australia’s largest free community festival

Moomba is owned and operated by the City of Melbourne, and held annually on the Labour Day long weekend. We offer brands holistic campaign solutions, with unprecedented social media reach as well as extraordinary attendance figures in excess of 1 million across the four day event.

The City of Melbourne creates commercial partnerships to varying investment levels based on the marketing objectives of each brand. Whether it is brand awareness, immersive activations to create engagement, sales opportunities or conversion / retention, we provide a family friendly platform to reach your audience.

Supported by TV, print, radio as well as strong social and digital channels, we offer the opportunity to increase your brand recognition while exposing your brand to a new and exciting audience.

Held on the grounds of Birrarung Marr and Alexandra Gardens over the Labour Day long weekend, Moomba welcomes people of all ages to experience the uniquely Melbourne program of family-friendly activities and events.

 Moomba proudly beams with Melburnian charm, showcasing multiculturalism and diversity through programming and event activations. 64 years on, Moomba is wise with age, steeped in tradition, but undoubtedly young at heart – just like the city it calls home.


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Pop Up Panel

Here is the pop up panel you can use to promote any product or products that you think your customers should see at the very bottom of the website. You can use 6 different modules positions between intro-1 and intro-6.

215,00 €